Samsung Electronics delivered only 600,000 mobile phones in China in the third quarter of 2018, according to industry sources. It is estimated that in the whole 2018, Samsung Mobile has only 3 million sales in China.



In addition, global mobile phone shipments fell 3% in the third quarter from a year earlier to 386.8 million units, according to Counterpoint, a market research firm. Although Samsung still ranks first in the world in 72 million 300 thousand place, it dropped 13% compared to the same period. HUAWEI ranked second in shipments of 52 million, an increase of 33% over the same period last year.

Samsung Electronics will announce personnel and organizational changes at the end of the year, as the mobile phone market has shown a downturn in 2018 and the industry predicts that global sales of smartphones, televisions and other terminal products will stagnate.

Samsung may carry out large-scale organizational integration and personnel streamlining. The human resources of Samsung terminal business will accelerate to move towards new business sectors such as artificial intelligence and 5G.

另外，近年来三星IT暨通信事业(IM)及消费家电(CE)两大终端产品部门业绩表现不佳。迫使2019年事业计划转趋保守，删减费用与强化经营效率，成为两大终端产品部门的主要营运方针，并预期在2018年底进行组织人事异动。